Multi-disciplinary art director with experience in print and digital media. Diverse background in marketing and creative services, financial services, corporate communications, art museum institution, graphic design, architecture, industrial design, and publishing.
Seagate Technology
Clients often change their minds. While working on packaging concepts for Seagate's external and internal hard drives, our client called the day before our presentation. We heard the dreaded words, "Change of plans . . ." The client made an unusual request — they did not want to see any hard drive products in the packaging.
We had to scrap weeks of work and go back to the drawing board. In developing new concepts, I developed a series of collages of what is possible with working with a large hard drive. Composing music, film editing, creating art, and designing layouts are all possible with Seagate hard drives. Many options were presented but the client chose my concept.
We commissioned photographer Kevin Irby to shoot the photography. The results were a rich and alluring imagery using traditional photography methods such as multiple exposures. The packaging was printed in 6 colors with 4/c process + metallic silver and blue. A transparent belly band was introduced to complement the beautiful photography and to reduce packaging by swapping out different size hard drives which made it economical.
sfmoma.org
When the SFMOMA was closing for a three year expansion/renovation project, I was assigned the task of developing the "On the Go" website. The interim website was essential in keeping membership active informing members of upcoming art shows at partnering museums, as the SFMOMA loaned out its art collection. The museum would still be able to host parties while it wouldn't have a functioning museum for the next few years. Working with Carbon5, I was able to design a website that was informative and engaging to members and prospective members.
publicbikes.com
PUBLIC Bikes needed a website to showcase it's bikes and accessories. Another goal of the website was to attract people to visit the store. From retail experience at DWR, Public learned that consumers like to see, touch, and test the product. The bike show room in South Park served an important purpose of letting customers test ride before purchasing a bike. In addition, they could browse the thoughtfully curated stylish accessories that went with the fashionable bikes.
