FX Banknotes Spring AND Summer Social Media
and SEM Campaigns

To capture the attention of Wells Fargo customers who travel internationally, Wells Fargo Foreign Exchange launched a campaign during peak travel seasons to increase awareness that Wells Fargo is a provider of foreign currency. The campaign also educated its customers on the benefits of purchasing foreign currency prior to traveling internationally. Wells Fargo measured the campaign by social/digital engagement rates and quantified online foreign currency transactions that are placed as results of campaign impressions/clicks.

Wells Fargo Treasury Management (TM) has a large presence at the Association for Financial Professionals (AFP) annual conference for treasury management and finance executives. TM wanted to create a lasting impression for conference attendees by initiating a campaign to let customers know that Wells Fargo can help customers reach their business goals through banking innovation. These ads were featured in FaceBook, LinkedIn, and Twitter.

CONEXPO-CON/AGG

Wells Fargo Equipment Finance (WFEF) launched a social media campaign to get customers excited about CONEXPO-CON/AGG, the largest tradeshow for the construction industry held every three years. The campaign coincided with WFEF’s annual publication of the Construction Industry Forecast, an informative report of client surveys about the construction industry.

ASSOCIATION FOR FINANCIAL PROFESSIONALS (AFP) EMAIL CAMPAIGN

Wells Fargo Treasury Management wanted an email campaign to include baseball-related imagery, as they were hosting a mixer event at San Diego’s Petco Park during the AFP conference. The event was another opportunity to connect with AFP attendees to build and deepen customer relationships.

As the project was being developed, the client also wanted to highlight baseball’s design revolution as a way to tie it to Wells Fargo’s banking innovation. The final emails included interesting fun facts about game changing baseball breakthroughs.